關鍵能力
工作職責
2. 年度行銷計劃操作與執行計畫、行銷宣傳預算編製與控管。
3. 產品定位、預估目標市場與銷售目標狀況分析。
4. 新品上市推廣規劃、產品包裝設計。
5. 異業合作、網路活動、 實體活動之規劃與執行。
6.主管交辦事項。
理想人選
※熟悉電商營運者尤佳。
其他條件
科系:不拘
年資:3年以上工作經驗
出差外派:無需出差外派
公司福利
關鍵能力
工作職責
理想人選
其他條件
公司福利
CRM:
-Responsible for loyalty membership program launch, including offering planning and execution, membership management, tracking, and dynamic engagement.
CMI:
-Analyze external and internal data to provide insights
-Provide customized report to meet internal request
-Quick surveys from project setup, scheduleing, briefing, data processing to charting
1. 大尺寸driver IC之行銷推廣,應用包含TV, monitor, NB
2. 收集競社資訊,規畫新產品,成本管理
3. 接觸終端品牌廠, 收集市場情報, 了解市場走向,訂定下一代driver IC規格
4. 對應面板廠客戶,導入大尺寸driver IC新案並握design in狀況
5. 與廠內工程單位進行溝通協調, 解決產品issue
1 制定通路行銷策略並實施行銷計畫。
2 市場數據、趨勢、消費者偏好和競爭品牌分析,優化行銷策略。
3 通路行銷活動文案通路、校稿,包含ATL/BTL 溝通素材、數位與社群行銷等;POSM、Digital 素材規劃設計等;活動、直播規畫等專案執行。
4 掌控行銷預算、廣告投放,蒐集定期分析檢討效益 。
5 跨部門溝通及合作
1. Offical Website Management and Drive traffic, maintain and support content development.
2. Use social media channels to foster a two-way conversation with diverse audience and influencers. Develop and implement social media strategies, ensuring they align with the brand’s direction and coordinating with stakeholders to ensure its effectiveness.
3. Manage presence in social networking sites including Facebook, Twitter, YouTube, Instagram, Google+ and other similar community sites, posting on relevant blogs, and draft content into social applications.
4. Optimize social medial channels to increase follower base, engagement and traffic to the blog.
5. Manage day-to-day publishing, uploading and monitoring on social media channel.
6. Managing and developing the marketing channels, by recommending new social media tools / sites in order to raise the sale of the online market.
7. Manage, plan, produce and implement digital marketing/advertising campaigns and promot